Role: Digital Intern
Date: February 2021 – May 2021
• Recruited micro influencers and storytellers for four different brands to share campaign messaging on various social platforms
• Compiled social media copy weekly for nine accounts, instituted an evergreen document for future posts
• Analyzed social performance metrics and communicates results via presentation to digital team and Directors with recommendations for future engagement
• Through social media listening tools and regional news tracking, I brought in 9 micro influencers and storytellers across 4 different brands.
• I tracked each individual through Excel and Google spreadsheets, organizing by residency, age group, following, and cause.
• I analyzed social performance metrics on each platform each week and tracked the percent increase, what worked well, and what didn't.
• I created presentation templates to easily communicate these findings to digital team and Directors with recommendations on how to increase future engagement based on the findings.