Organization: Mi Niña x Superdigital™
Role: Contract Community Manager
Date: Aug. 2021–December 2021

• Managed social media posting and engagement for Mi Niña social media accounts in partnership with Superdigital™
• Created monthly content calendar, incorporating evergreen content from photoshoots with the brand, consumer content, and paid content creators
• Led community efforts on social media with a strong and dedicated customer base based in Boston, MA

Community Management:

• Managed daily engagement across Instagram and Tiktok, interacting with Mi Niña's committed fan base.
• Hosted giveaways to ensure steady flow of following and interaction.
• Reached out to local artists and content creators to create content for feed. Put most of our focus into Instagram Reels with food content creators.

Trends & Engagement:

• Consistently researched key trends in digital marketing throughout contracted dates to integrate into the company's channels.
• Collaborated with trending chefs on TikTok and Instagram to ensure a steady flow of content.