DEERBIRD FARM
A full-spectrum branding & digital experience for a mountain-escape venue
Nestled in the North Georgia mountains, Deerbird Farm is a rustic-chic event venue marrying nature, heritage and hospitality. I partnered with their team to build out their brand identity, visual direction, and front-facing digital presence — guiding the project from strategy through UI/UX design.
BRAND STRATEGY UI / UX DESIGN VISUAL DIRECTION
THE BRIEF
Deerbird Farm needed a cohesive brand and website to communicate the charm and versatility of their rustic mountain estate. The venue hosts weddings, private events, and retreats, but their existing digital presence didn’t reflect the warmth, elegance, and experiential story of the property. I collaborated with the founder to refresh the visual identity, clarify messaging, and design a website that inspires bookings while capturing the essence of Deerbird Farm’s environment.
THE APPROACH
The brand direction focused on natural textures, soft earthy tones, and editorial photography that conveys authenticity and charm. Website design prioritized intuitive navigation, immersive visuals of the property, and clear calls to action for inquiries and bookings. Every touchpoint—from copy to imagery—was crafted to evoke the feeling of hosting an event at a rustic yet sophisticated mountain estate.
KEY DELIVERABLES
Brand Identity: Logo refinement, color palette, typography, and a cohesive visual system to convey warmth, rustic elegance, and versatility for events.
Website UX/UI: Fully responsive website design highlighting property photography, venue details, event spaces, and a streamlined inquiry process.
Photography & Art Direction: Curated hero shots, property details, and lifestyle moments to illustrate weddings, events, and retreats in an aspirational but approachable way.
Content & Copy: Event-focused storytelling and messaging that communicates the versatility and beauty of the venue.
Collateral & Templates: Digital assets to support email campaigns, social media, and venue brochures.
