FORWARD MAJORITY
Bringing strategic advocacy to life through digital storytelling
I developed social and rapid-response content systems for Forward Majority, translating complex advocacy work into clear, timely digital content. Across campaigns, the work generated 40K+ engagements and increased Instagram engagement by 56%, while creating repeatable formats the team could use across emerging issues and election messaging.
SOCIAL MEDIA UI / UX DESIGN VISUAL DIRECTION COMMUNITY MGMT
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THE CHALLENGE
Forward Majority needed content that elevated their strategic efforts—registering voters, shaping narratives, winning state‑legislatures—into engaging digital stories. The goal: translate complex political strategy into visuals people stop for and click on. I partnered with the team to craft video, motion graphics and social campaigns that clarified and amplified their message across platforms.
THE STRATEGY
Content was designed to be clear, fast, and engaging. Short-form videos, social posts, and motion graphics highlighted key issues, legislative wins, and audience-relevant narratives. Templates and repeatable formats ensured campaigns could scale, while rapid-response workflows allowed the team to react quickly to emerging topics. All assets were built to be strategic, approachable, and visually consistent.
IMPACT
Social Content & Engagement: Crafted tweets, posts, and Stories that collectively reached 40k+ engagements across key audiences.
Rapid-Response Graphics & Statements: Designed crisis communication assets within 20 minutes or less to address breaking news or urgent legislative developments.
Evergreen Advocacy Copy: Planned nationwide election messaging with issue-based content to be deployed across multiple campaigns.
Instagram Growth & Strategy: Increased engagement by 56%, using cohesive visuals and platform-optimized content.
Video & Motion Graphics: Short-form edits and animated infographics illustrating key initiatives, legislative wins, and voter engagement campaigns.
Visual & Brand Alignment: Ensured all assets communicated Forward Majority’s mission clearly while maintaining a professional, approachable tone.
