INCLUSION OFFICE
Crafting scroll‑stopping content to elevate DEI initiatives in Athens, GA.
I created social media content, infographics, and campaign for the ACCG Inclusion Office—bringing their mission to life and helping them engage audiences across Instagram, Spotify, and printed collateral.
SOCIAL MEDIA GRAPHIC DESIGN INFOGRAPHICS
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THE BRIEF
I joined the Athens Clarke County Government Inclusion Office as their inaugural Digital Fellow. The Inclusion Office needed a brand identity and content that clearly communicated their DEI initiatives while feeling approachable and engaging. I produced short‑form video edits, social clips, and digestible infographics that translate their mission into shareable content, making it easy for audiences to connect with the brand.
THE APPROACH
The focus was on storytelling with clarity. Videos highlighted people, programs, and initiatives, while motion graphics emphasized quotes, data, and key messaging points. Templates and repeatable formats ensured every campaign felt cohesive, polished, and scalable across platforms. Every piece was designed to reflect the brand’s professional yet approachable voice.
KEY DELIVERABLES
Social Templates & Strategy: Post and Story formats for Instagram and Facebook, built for consistent, repeatable campaigns.
Content Optimization: Iterated based on engagement, reach, and platform trends to maximize impact.
Brand Alignment: Art direction for all assets, ensuring visuals and messaging consistently reflect the Inclusion Office voice.
Podcast Production: Planned and executed recordings of the “ATHistory” podcast hosted by the Inclusion Officer.
Story Shop Program: Instituted a resident storytelling initiative for Athens-Clarke County, including logo creation and guidelines for collecting stories safely during the pandemic.
