STRIKE MAGAZINE
Shaping a student publication’s visual identity and creative direction
As Strike Magazine Athens' inaugural Graphic Design Director, I led a 14-person design team and established the creative and production systems behind the publication's print, social, editorial, partnership, and merchandise work.
GRAPHIC DESIGN PRINT DESIGN LEADERSHIP
THE CHALLENGE
I was hired as Strike Magazine Athens' inaugural Graphic Design Director to define and execute their brand’s look for print, digital, and social—supporting high-profile partnerships, merch drops and editorial campaigns. The goal: elevate aesthetic quality, streamline design workflows, and build a creative hub within the university context.
THE STRATEGY
I built a structured design process: weekly delegation of layout tasks to a 14-person assistant team, clear creative direction for both print and digital deliverables, and an aesthetic rooted in bold culture/fashion narratives. For special features like “Tunnel Vision” I infused thematic inspiration (post-pandemic screen time, youth experience) and aligned it across photography, layout and typography.
IMPACT
Creative Leadership: Led a team of 14 assistants handling graphic and layout work for social media, print and web.
Print & Digital Layouts: Designed the full layout system for the magazine’s Athens branch—cover to spread, social graphics, and flyer designs.
Editorial Feature Direction: Directed the “Tunnel Vision” photoshoot and contributed to creative concept development themed around post-pandemic screen time and young adult media consumption.
Partnership & Merch Design: Designed the inaugural merch line for Strike Athens and supported the brand’s first collaboration with Rowdy Magazine.
Social & Print Collateral: Developed a library of graphics for flyers, social posts, layout templates to boost Athen’s branch visibility and growth.
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