KISS COSMETICS
Driving creator‑led content and engagement for a global beauty brand
I helped KISS Cosmetics operationalize influencer marketing across seven affiliate brands by developing campaign roadmaps, recruiting and managing 120+ creators, and evaluating and negotiating more than $400K in creator funding across Instagram and TikTok.
INFLUENCER MARKETING INFLUENCER STRATEGY COMMUNITY MGMT
THE CHALLENGE
KISS Cosmetics needed a cohesive influencer strategy for seven affiliate beauty brands covering nails, lashes, hair tools, and makeup across a wide age range. The brand sought to engage creators, produce authentic UGC, and drive traffic and visibility through paid and organic influencer channels. I partnered with the KISS team to design campaign roadmaps, recruit creators, negotiate performance‑based contracts, and manage ongoing community touchpoints.
THE STRATEGY
I built a scalable creator ecosystem grounded in both evergreen content and trending relevancy. Starting with research, we targeted influencers ranging from 5K to 3M followers, negotiated engagement‑driven deals, and enabled creator accounts to drive traffic back to KISS channels. We maintained a continuous stream of content, optimized for creator authenticity and brand alignment. This approach reinforced creator‑brand synergy and maximized budget efficiency across diverse beauty verticals.
IMPACT
Creator Network & Recruitment: Researched, recruited and managed over 120 social media influencers across Instagram and TikTok.
Budget & Negotiation: Negotiated and vetted over $400 K YTD in creator‑funding based on engagement metrics for creators within the 5 K–3 M follower range.
UGC & Content Flow: Maintained a steady pipeline of both evergreen and trend‑driven UGC posted on creator accounts, yielding strong follower‑to‑brand engagement.
Campaign Strategy: Planned six months of influencer campaign strategies across seven affiliate brands, each with tailored aesthetic and targeting.
Community & Engagement Management: Developed creator guidelines and community touchpoints within each brand’s influencer cohort to sustain momentum and authenticity.
