PURVELO CYCLE
Modernizing a multi-college town spin studio with unified branding and high‑impact social presence.
I partnered with pūrvelo cycle to redesign their brand identity across all locations, lead social media management for their Athens studio, and craft print and digital campaign assets that strengthened their local community footprint and national cohesion.
SOCIAL MEDIA VISUAL DIRECTION COMMUNITY MGMT
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THE BRIEF
pūrvelo cycle, a multi‑city spin studio rooted in college towns, lacked a consistent online presence and unified brand identity across its locations. The Athens location needed robust social media management, copywriting, and event assets to support community engagement. I stepped in to build a cohesive brand toolkit, manage social content, and design collateral that bridged local studio activation with national brand cohesion.
THE APPROACH
I developed a visual system that allowed each studio location to feel rooted in its local community yet clearly part of the larger Pūrvelo brand. Social content was mapped out with monthly calendars, location‑specific campaigns and event integrations to build authentic audience engagement. Print and digital assets were designed to reflect the brand’s energy — music‑driven, communal, high‑tempo — while keeping the toolkit scalable across campuses and cities.
KEY DELIVERABLES
Brand & Visual Toolkit: Created unified guidelines for all four locations — including logo treatments, typography, color, and tone — to ensure consistent brand presence across cities.
Social Media Launch & Growth: Launched the Athens studio’s social profile, hitting 3,000 followers in the first week.
Engagement Uplift: Increased Instagram engagement by 200%, helping the studio build community momentum and local brand visibility.
Brand Partnerships & Campaigns: Strategized and executed partnerships with fitness and health–adjacent businesses in the local college‑town ecosystem to drive studio awareness and co‑promotions.
Event Collateral & Copywriting: Designed flyers, event posters, social graphics, and wrote social copy for studio launch, themed classes and city‑specific activations.
Social Calendar & Local Activation: Managed content calendar, including imagery, captions, and event tie‑ins, to ensure consistent posting and maintain brand energy.
