THAT'S HAUTE
Creating engaging digital content and social campaigns for New York City's haute new party series.
I partnered with That’s Haute to elevate their social presence through video content, campaigns, and ongoing content strategy—helping the brand engage audiences, grow followers, and maintain a consistent visual voice.
Social Media • Video Editing • Content Strategy • Visual Storytelling • Digital Marketing
THE BRIEF
That’s Haute needed dynamic, on-brand social media content to reach a growing lifestyle audience. The goal was to produce video, short-form content, and visuals that reflected the brand’s voice, highlighted products and experiences, and engaged followers across platforms. I worked closely with the team to establish a content rhythm and create assets that could be used flexibly across Instagram, TikTok, and other social channels.
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THE APPROACH
I focused on storytelling and visual consistency, producing short-form videos, social clips, and motion graphics that were both eye-catching and on-brand. Each piece of content was designed to communicate lifestyle, energy, and sophistication in bite-sized, scroll-stopping formats. By maintaining a cohesive aesthetic and strategic posting cadence, the brand could grow engagement and connect with its target audience more effectively.
KEY DELIVERABLES
Social Media Content & Video Editing: Created Reels, TikTok videos, Instagram Stories, and static posts. Edits highlighted lifestyle moments, product features, and events with motion graphics and narrative-driven cuts.
Content Strategy & Collaboration: Coordinated with 25+ NYC content creators (10k–3M followers) to generate organic traffic and expand reach. Planned posting cadence and asset templates for campaign consistency.
Performance & Metrics: The new brand received an average of 11k monthly Instagram impressions, driving traffic from creator collaborations.
Press & Media Placements: Secured brand coverage in Guest of a Guest, Hollywood Life, BFA, and Daily Front Row, boosting visibility and credibility.
Visual Storytelling: Art direction and aesthetic guidance ensured all social and video content reflected the brand’s elevated lifestyle tone and cohesive identity.
